google_grantsIn a past article, you learned about Google Grants. Now that there’s been time for the program to unfold and be utilized, data has been collected on how to best use it and become knowledgeable about its features.

SEO 5 Consulting, a global internet marketing firm based in Toronto, ON, has released an introduction to, and case study of, the Google Grants program, a non-profit friendly version of the search giant’s famous AdWords system.

Written with a focus on helping those unfamiliar with the program gather an understanding of what it is and how it works, the article lays out a bit-by-bit look at all of the elements that make it up. It gives a clear, detailed look at how to find if you’re eligible to run a campaign, how you can apply if you meet the criteria, and what the limitations of the program are, including where ads can show and where budgets and bids are capped. Both agencies with clients that may be eligible and non-profit organizations running their own campaigns will be left with a good impression of exactly what the program is and whether or not they are able to take advantage of it.

Following the introduction and information, the article also offers a look into a Google Grants campaign run by SEO 5 Consulting in a case study. It looks at the challenges they faced with the restrictions that Google has put into place on the program, as well as the strategy they devised to overcome them and raise click-through rates while lowering cost-per-clicks. The step-by-step study showcases how they ran into unexpected obstacles after taking Google’s limitations into account, how they chose to proceed, and how it resulted in a much more successful campaign for their client.

Google Grants – An Introduction and Case Study for Non-Profits and Agencies provides those unfamiliar with, or interested in, Google Grants with a detailed look at an overall definition of the program and an example of how it can be used effectively. The article can be found here:

(SEO 5 Consulting’s “Google Grants – An Introduction and Case Study for Non-Profits and Agencies” Article was originally published on YouMoz)